Cookie Policy

1. Introduction

We are committed to transparency and the protection of your privacy at the Japan National Tourism Organization ("Company", "we" "us"). This document tells you about our information gathering and data processing practices at our website; which is operated by us.
If you wish to change your consent settings at any time, please click here.

1.1 Cookies

"Cookies" are small capacity text files that are saved in your browser or onto your device when you visit or use websites, applications, or online media, or see online advertising. 


There are a number of different types of cookie. The type of cookie provided by us while you are visiting our website is a "first party cookie".  This is because it is provided by us and we operate the domain you are accessing. A cookie provided by a company that does not operate the domain you are accessing is called a "third party cookie". While you are visiting our website, we allow third parties to set cookies on your browser (For details, see 2.2 below.).


Each cookie lasts for a different period of time. A "session cookie" will last only while your browser is open. When you close the browser, this cookie will be automatically deleted and your computer will forget you. A "persistent cookie" will survive even after the browser has been closed. As such, this cookie will recognize your device when you browse the internet by opening up the browser again.

1.2 Similar identification technologies

While this document is a Cookie Policy, it is also intended to cover the use of other identification technologies that we can use or which we can be allowed to be used when providing our website. When this Cookie Policy mentions cookies, it should be understood to include such similar technologies:
“Pixel tags” (also called beacons) are small blocks of code installed in a webpage, application, or online advertisement which can retrieve certain information about your device and browser, including, for example, device type, operating system, browser type and version, website visited, time of visit, referring website, IP address, advertising identifiers, and other similar information, and including the cookie that uniquely identifies the device. Pixels provide the means for third parties to set and read browser cookies from a domain that they do not themselves operate and collect information about visitors to that website, with the permission of the website owner. 
“Local storage” generally refers to other places on a browser or device where information can be stored by websites, ads, or third parties (such as HTML5 local storage and browser cache).
"Browser fingerprinting" is a way to use the technical information transmitted by the devices for the optimisation of web content layout (e.g. system fonts, screen resolution, installed plugins, and what platform your browser runs on) to uniquely identify your browser, without installing a persistent identifier (e.g. a cookie) on the device.

2. How do we use cookies?

2.1 The types of cookies

We use following types of cookies:
"Performance cookies": These cookies collect information about how our visitors use our website, such as information regarding which pages visitors go to most often, and whether they get error messages from web pages. These cookies enable us to ensure that the website works properly and that we can fix any errors. We also use this cookie to improve the way the site works and better present content to you.
"Advertising cookies": These cookies are used to deliver relevant advertisements, or to track email marketing or advertising campaign performance. For example, we and our ad partners may rely on information acquired through these cookies to serve you advertisements that may be interesting to you while you are on our website. Similarly, our business partners may use a cookie to determine whether we have served an advertisement and to give us data about how it performed, including information about how you have interacted with them.

2.2 The purposes of cookies and other information

The table below explains the cookies we use and why.

Cookie type Name (Duration)/Provider Purpose / References
Google Analytics Traffic Analysis (1) Security and privacy in Universal Analytics
https://support.google.com/analytics/answer/2838718?hl=en

(2) Google Analytics Opt-out Browser Add-on
https://tools.google.com/dlpage/gaoptout?hl=en
Google Maps/Google Earth geo-location services (1) Privacy Policy
https://www.google.com/intl/ALL/policies/privacy/index.html

(2) Google Maps/Google Earth Additional Terms of Service
https://www.google.com/help/terms_maps.html?hl=en
Facebook Ad Delivery (1) Data Policy
https://www.facebook.com/about/privacy

(2) About Facebook Ads
https://www.facebook.com/help/769828729705201/

*See "How Ads Work on Facebook" > "How does facebook decide which ads to show me and how can I control which ads I see?"
Performance cookies
Advertising cookies
■ Name (Duration)
Ckid, cktst, dph, fbh0, gcma, ph (2 years)

■ Provider
ADARA
■ Purose
These cookies are performance cookies used by ADARA to analyse the action taken by users, including page views and the number of unique users.
These cookies are also advertising cookies. These advertising cookies record information about your website activity such as pages you visit so that we can provide you with targeted advertisement on external websites and analyse the effects of such advertisements.
(ex) If you visit the pages regarding hot springs on our website, our advertisements related to hot springs are shown on our website and external websites. We will receive a report in relation to the effect of such advertisement (e.g. how many users made hotel reservations or booked air travel after clicking on our advertisement).

■ References
(1) Data Policy
https://adara.com/privacy-promise/
(2) Opt Out
https://adara.com/opt-out/
Advertising cookies ■ Name (Duration)
Fr, wd, xs, sb, pl, dpr, datr, c_user (2 years)

■ Provider
Facebook
■ Purose
These advertising cookies record information about your website activity, such as pages you visit, so that we can provide you with targeted advertisements on external websites and analyse the effects of such advertisements.
(ex) If you visit the pages regarding hot springs on our website, our advertisements related to hot springs are shown on external websites, and we will receive a report regarding the effect of such advertisements.

■ References
(1) Privacy Policy
http://www.google.co.jp/intl/en/policies/privacy/
Advertising
http://www.google.co.jp/intl/en/policies/technologies/ads/
Remarketing
https://support.google.com/adwords/answer/2453998
(2) Settings for Google ads
http://www.google.com/ads/preferences/
* To opt out of DFP(DoubleClick for Publishers) or DFA(DoubleClick for Advertisers) configure "Opt out of interest-based Google ads across the web"
Performance cookies ■ Name (Duration)
ga (as long as the service is operated),
gat (1 minute),
gid (24 hours)

■ Provider
Google
■ Purose
These advertising cookies record information about your website activity, such as pages you visit, so that we can provide you with targeted advertisements on external websites and analyse the effects of such advertisements.
(ex) If you visit the pages regarding hot springs on our website, our advertisements related to hot springs are shown on external websites, and we will receive a report regarding the effect of such advertisements.

■ References
(1) Privacy Policy
http://www.google.co.jp/intl/en/policies/privacy/
Advertising
http://www.google.co.jp/intl/en/policies/technologies/ads/
Remarketing
https://support.google.com/adwords/answer/2453998
(2) Settings for Google ads
http://www.google.com/ads/preferences/
* To opt out of DFP(DoubleClick for Publishers) or DFA(DoubleClick for Advertisers) configure "Opt out of interest-based Google ads across the web"
conversion cookies ■ Name (Duration)
IDE, NID, 1P_JAR (30days)

■ Provider
Google
■ Purose
Main purpose is to help advertisers determine how many times people who view and click on their ads end up taking an action on their site (e.g., making a purchase). These cookies allow Google and the advertiser to determine that you viewes/ clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Google for personalized ad targeting and persist for a limited time only.

■ References
https://policies.google.com/technologies/types?hl=en
https://support.google.com/admanager/answer/2839090?hl=en

3. Your choices

3.1 Your consent

We use cookies listed in Section 2 only if you have given your consent to do so on our homepage. On your first visit to this website you will be presented with a pop-up regarding cookies. Please read this cookie policy carefully for more details about the way we use cookies. While this pop-up will not usually appear on subsequent visits you make to our website, you may withdraw your cookie consent at any time by following the instructions in this cookies policy.
Please note that if we have collected information via our cookies from your device which may identify you ("personal data") we will process such information on the basis of your consent.

 

3.2 How to withdraw your consent

You can withdraw your consent from our cookies here.
You can withdraw your consent from the cookies of our business partners on their websites specified in here.
Browser settings
You can at any time delete the cookies that have been set and change your browser settings to block some or all of any other cookies that are set on your device in the future.  This can be done through your browser settings. Please see the following links provide instructions for managing cookie settings of commonly used browsers:
Chrome

・Edge
Internet Explorer

Mozillan Firefox

Safari
In addition, you can visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers.



Moreover, you can use another online service enabling you to manage the advertising cookies set in your devices: http://www.youronlinechoices.com.

4. Your rights

You may have the following rights:
Information regarding your data processing: You have the right to obtain from us all the relevant information regarding our data processing activities which concern you.
Access to personal data: You have the right to obtain from us confirmation as to whether or not personal data concerning you are being processed, and when that is the case, to access the personal data and certain related information.
Rectification of personal data: You have the right to obtain from us the rectification of inaccurate personal data concerning you without undue delay, and to complete any incomplete personal data.
Erasure of personal data: You may also have the right to obtain from us the erasure of personal data concerning you without undue delay, when certain legal conditions apply.
Restriction on processing of personal data: You may have the right to obtain from us the restriction of processing of personal data, when certain legal conditions apply.
Object to processing of personal data: You may have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you, when certain legal conditions apply.
Data portability of personal data: You may have the right to receive your personal data in a structured, commonly used and machine-readable format, and have the right to have that data transmitted to another controller without our hindrance, when certain conditions apply.
However, please note that the re-identification of you in relation to cookies is not always possible for us. In such case, we will require you to provide additional information to enable your identification in order to fulfil your request in order to enable you to exercise your rights as described above.

5. Contact details

For any questions or requests relating to this Cookie Policy, you can contact us by email at webmaster@jnto.go.jp.

Last modified: November 13, 2019

Hotels in TOHOKU

Where is TOHOKU?

The Tohoku region is made up of the six prefectures located between Tokyo and Hokkaido.
There is great beauty in the unknown wilderness, mountainous expanses, and humanity of these six prefectures.
This website introduces examples of travels in the Tohoku region, where history, culture, and tradition are seamlessly fused together in the fabric of everyday life.

Getting to TOHOKU